The Color Red in Feng Shui

Feng Shui practitioners know that the color red enhances love and romance and represents power, and now scientists have conducted studies to prove this. Researchers found that women think men who are wearing red are more appealing and have a higher social status than men wearing other colors.

RedShirt In a multicultural study involving almost 300 women in the United States, Germany, England, and China, the researchers asked the participants to look at photos of men wearing different color clothing. In one test, images were digitally altered so a man wore a red or green T-shirt, and in another test, black-and-white photos were placed on red or white backgrounds. In each case, the women reported that they found the men in red more desirable and powerful.

According to lead study author Andrew Elliot, professor of psychology at the University of Rochester, the charm of the color red is its ability to make men appear more powerful. "We found that women view men in red as higher in status, more likely to make money, and more likely to climb the social ladder. And it's this high-status judgment that leads to the attraction," Elliot says.

Feng Shui practitioners already know this from working with clients who add some red accents to their life - including wearing red clothing - and find new "fire" added to their love lives, and now it's good to have some scientific verification for this effect.

The researchers also say the reactions to the color red may be rooted in biology and culture. Red is a sign of alpha-male dominance in some nonhuman primates, the color represents prosperity in Japan, China, and some African countries, and ancient Rome's most powerful citizens were called "the ones who wear red." Even today, businessmen wear a red tie to indicate confidence and power, and we treat celebrities and dignitaries royally by "rolling out the red carpet."

In Feng Shui, the "Five Elements" is the name we give to colors and their attributes, and the color red is the Fire Element that represents passion, emotion, and high energy. The Fire Element is the reason why you never have a long, leisurely meal in a restaurant decorated in shades of red, because the color red is too hot to slow you down. And the Fire Element is the reason why wearing red clothes can bring out passion.

According to the study authors, red is the color used to denote wealth and power, so it may subconsciously signal to women that a man wearing this color will be a good provider. The red effect made the man seem more powerful, attractive, and desirable, but did not more likable, kind, or sociable.

In Feng Shui the color red is considered hot, passionate, rich, and full of celebration. In Chinese culture, wearing red is the color of luck and happiness, in India it's the color to wear for marriage, and in Western cultures it's the color to wear as a symbol of love and romance. Red is also the color of protection in Feng Shui, so wear red whenever you feel the need to ward off negative energy, when you need to make a tough decision, or when you have to face down an adversary. It doesn't matter whether it's a red dress, red underwear, or a pair of ruby red shoes, the color red will empower and attract. And in Feng Shui we recommend that you wear something red to a job interview, audition, or important meeting -- like a red tie, scarf, jewelry -- to activate the Fire Element and ignite your personal power.